Newcomers Guide wanted
version 2.0. They didn’t know
what that would look like, or
how to get there – Core Web
helped them do both.
“The CoreWeb team is super competent, professional and also very positive; everyone is always like, “Sure, we could do this!” They take our considerations into account, while at the same time always guiding our business in the right direction.”
The Background
Newcomers Guide is a free phone directory for English speakers in Israel. From birth to banking, from bills to Bituach Leumi, English speakers trust Newcomers Guide for all the information they need about life in Israel. Way more than just a phonebook, Newcomers Guide includes residential and business directories, gemachim, organizations, maps and updated information guides.
The Goal
Newcomers Guide wanted to create an online directory, which would be searchable, intuitive and adaptable. It would be fully customized, multi functional, and built in a way to allow for future added features and changes.
Even though the phone book holds a prominent place on bookshelves around Israel, Newcomers Guide are always adjusting and improving their service. Going online would mean:
More
Exposure for their advertisers
More
Convenience for their users
More
Opportunities for growth
The Solution
“We decided what we wanted to do and CoreWeb figured out
how to make our vision a reality! “
1
Step 1:
Research and Diagnosis:
CoreWeb began by doing extensive research, diagnosing the needs and setting a roadmap for completing the project.
A large part of the research included sending out a strategic survey to all Newcomers Guide’s users and advertisers. This data gave them valuable insight into:
Deciding which features to incorporate on the website
Creating content for upcoming marketing campaigns
2
Step 2:
Marketing
CoreWeb analyzed previous years’ marketing strategies and developed an effective, cutting-edge marketing plan. This included interruptive and compelling print ads and effective email campaigns to attract advertisers and promote the new online directory.
3
Step 3:
Website
CoreWeb developed a step by step plan for creating the online directory which was custom coded including search and filter functionality. The program was built to allow for future changes and added features.
The website process looked like this:
Wireframing and Writing
Branded Design
Seeking efficient, top-quality work?
Build actual directory system including search and filter functionality
Web Development- putting it all together
Newcomers Guide’s advertisers would be listed online for free- according to the ad size they purchased in the phonebook. CoreWeb developed different options for business listings, ranging from simple “one-liners” to dynamic premium homepage ads, all corresponding perfectly to the ad options for the phonebook.
The Results:
“Our advertisers are thrilled with the exposure, our users love the convenience! The website reaches every corner of Israel and of course, is worldwide. This gives the business listings thousands more views and they are excited to upgrade their listings next year.
The website is dynamic so there are always opportunities to add different pages, seasonal ads and pop-ups. There is endless potential for growth, both for Newcomers Guide, and the businesses who advertise with us.”
