SFER Discovery Questionnaire #1 Organization History / MissionHow did the SFER organization get started?*Please include links to your website, blog, any articles written about your company, social media pages, and anything else that may help me understand your organization and its history better.What is your organization's mission?*What do you want your brand to ultimately be and do for others?The Market / CompetitionDo you have Competition? Who are they?*If they have websites, please include their URLs. What sets you apart from the competition?*Tell us about your unique competitive advantage. If possible, provide proof points that support your claims. Your Target AudienceWhat is your customer's main problem/challenge as it relates to your product or service?*What pain points are you solving for them?What main roadblock has been holding them back or preventing them from solving this problem?*Without your product/service, what obstacles do they face when trying to solve this problem?What positive changes/transformation will your customers experience when they use your product or service?*What does their life look like AFTER they've used your product/service? How do they feel? What are they able to do better?What negative outcomes will result if your customers do NOT use your product or service?*If they don't buy—or go with a competitor—what will their life be like? How will they feel? What problems will they face?What fears might your customer have about doing business with you, and what (if any) promises or guarantees can you offer to alleviate them?*For example, if their fear is price, perhaps you have a 30-day money-back guarantee. Or, if their fear is a lack of support, perhaps you can promise a 24/7 customer service line . . . stuff like that.Summing Up for now..What's your ideal timeframe for this project?*Anything else you'd like to add?